Or are you working around it — patching integrations, reconciling data, paying for features you never use?
SunsetLabs builds your BOSS — a Business Operating System that fits how you actually operate. Purpose-built, tightly integrated, permanently yours.
The Problem
Most mid-market businesses run 4–10 SaaS (Software as a Service) tools stacked together — each bloated, built for everyone, optimized for no one. You use a fraction of what you pay for.
The real cost isn't the subscriptions. It's the Integration Tax — the brittle connectors stitching it all together. Every sync is a failure point. Every data mismatch is a manual process. Every new hire learns the workarounds instead of the work.
You're not locked in by contract. You feel locked in — and the switching cost grows every year.
Tool sprawl
4–10 apps that were never designed to work together. Each one a silo.
Integration tax
Brittle API connectors. Manual reconciliation. Humans as middleware.
Vendor lock-in
Your data, your workflows, your team — all trained to work around their constraints.
The Prompting Plateau
AI can build a prototype in an hour, but it can't maintain a production system for a decade. DIY AI is the new technical debt.
The Sunset Audit answers the question you stopped asking: what is this stack actually costing you?
What We Build
Business Operating System by SunsetLabs
Not a platform you subscribe to. Not a system integrator's patchwork. A purpose-built operating system for your business — designed around how you actually work, built to a specification, and permanently yours. We build the core 80% on Day 1. The substrate is designed so the next 20% takes days, not months — as your business actually evolves.
Only the functions you need
Nothing you don't. No bloat, no shelfware, no features you'll never touch.
One data model
Every function shares a single source of truth. No sync failures. No reconciliation.
AI-ready by design
Deliberately small modules, clean data model, no hidden state. The substrate AI needs to actually be useful — not just connected.
Architectural Integrity
Not a collection of scripts. We build with the rigor of an enterprise SaaS, but the focus of a bespoke tool.
You own it
The code is yours from day one. No per-seat tax. No renewal negotiation. No lock-in.
Fixed Price, Not Hourly
We own the delivery risk. You don't pay for our learning curve or "prompt engineering" trials.
In Practice
Real dashboards from live deployments. Not mockups of what software could look like — what it actually looks like.
Wine Club Manager — in production
Active Club Members
1,847
+42 this month
Monthly DTC Revenue
$312,450
+8.3% MoM
Pending Shipments
143
Spring release batch
Compliance Status
✓ All Clear
47 states active
Recent Orders
Club Tiers
Revenue Trend
Member Retention
94.2%
↑retention last 90 days
Avg. Order Value
$169
+12% vs prior period
Salon & Beauty
Today's Appointments
24
3 openings left
Monthly Revenue
$48,200
+12.1% MoM
Active Clients
1,204
38 new this month
No-Show Rate
3.2%
Down from 4.8%
Upcoming Appointments
Revenue This Week
Top Services
Repeat Visit Rate
78%
of clients returned within 60 days
Services
We build software. We also help you think about the systems underneath it.
We design and build your Business Operating System from spec to production. This isn't a labor engagement — it's the delivery of a finished asset. Fixed scope, fixed price, clean handoff.
Post-launch support, maintenance, and evolution of your BOSS as your business grows. Includes access to the AI resource layer for continuous improvement.
For organizations that need a technology strategy, not just a build. We serve as your virtual CIO or CTO — evaluating your stack, guiding decisions, and owning the roadmap.
Verticals
Business logic has high transitive properties across industries. We build once, configure to order.
In production
In build
Active
In development
The building blocks are reusable — auth, billing, notifications, scheduling, commerce, voice, AI. If your industry has a SaaS problem, we can build you out of it.
Let's talkThe AI Advantage
Your current stack is structurally AI-resistant. Most SaaS apps are too large and too entangled for any model to reason about cleanly — forcing humans in as the gate at every step.
But the alternative isn't just "prompting a custom tool." A model plus a business analyst will build you a Custom Silo — a collection of scripts that solve today's problem but create tomorrow's technical debt.
SunsetLabs builds a Business Operating System. We use AI to accelerate execution, but we use human judgment to ensure the substrate is clean, secure, and ready for whatever comes next.
The DIY AI Trap
Custom Technical Debt
Fragile code, hidden edge cases, and zero architectural foresight. You end up with a system that only the person who prompted it understands.
The Sunset Advantage
Architectural Judgment
We design for state management, data integrity, and long-term evolution. AI does the work; we provide the wisdom.
Voice agents, autonomous booking, AI-drafted reports — these aren't future features. They're running in production today because our substrate was built to support them from day one.
What You Pay
A purpose-built BOSS typically costs less over three years than the SaaS stack you have now — subscriptions, transaction fees, and the manual labor between them. At the end, you own an asset instead of nothing.
Fixed-price build. You own the software immediately. Optional ongoing support retainer. After 18 months, drop to infrastructure-only if you want.
Reduced upfront cost, flat monthly fee, plus a small percentage of commerce. You own the software after roughly 18 months.
Either way: you own the software. No renewal trap. Model A: zero transaction fees, ever. Model B: a small clip during the ownership period only — it stops the moment you own it outright.
The Team
SunsetLabs is a hybrid venture. The principals are human and AI — each doing what they are built for. The wisdom is human. The execution scales.
Graham Edwards
Product Lead & Architect
25+ years as a CEO and operator across multiple industries. A decade in hands-on software development before moving into executive leadership. Has managed engineering teams, shipped real products, and sat on both sides of the vendor table. Knows what breaks in production and why. That accumulated judgment is what gets systematized into every BOSS we build. An honors graduate of Harvard College.
Larry
Orchestration & AI Principal
AI principal and orchestration lead. Not a general-purpose model — a purpose-built participant in the SunsetLabs build process. Trained on our methodology, enforces architectural guardrails, maintains the integrity of the BOSS substrate across every engagement. The Pat Riley of the operation: ensuring the execution layer never compromises the long-term vision. This is not off-the-shelf AI orchestration. It's designed, documented, and battle-tested.
The AI Resource Layer
Frontier models from Anthropic, Google, and others — deployed in structured roles: designer, builder, cross-checker, adversarial tester. Indefatigable, always current, never attached to the decisions they made last quarter. The execution layer that makes our cost structure possible and our output consistent.
Advisors
Dave Grohol
Sales & Partnerships
Veteran operator and closer. Built and led sales organizations across multiple verticals. Deep relationships across the wine, beauty, and hospitality industries. The person who makes the relationship real — and stays in it long after the contract is signed.
Kyle Lundstedt
Finance & Risk
Founded IndustryVault and co-founded VaRisk, building data and risk analytics platforms for institutions including Wells Fargo and Silicon Valley Bank. Former Managing Director at Black Knight Financial Services, running a $30M unit. Served on the professional staff of the U.S. House Banking Committee. PhD in Finance.
Brooke Frischemeier
Infrastructure & Platform
A career built across enterprise technology, edge computing, and platform infrastructure. The product rigor that comes from shipping real systems at real scale.
Venky Srinivasan
Architecture & Engineering
CTO and product architect with decades in high-tech leadership. A track record of translating complex technical architectures into systems that actually ship and scale. IIT graduate, PhD in Chemical Engineering from UMass Amherst.
Jas Takhar
AI & Fintech
VP of Software Engineering at Ripple, setting technical strategy for stablecoin and self-custody solutions. Previously led AI development for the Salesforce Platform, and led BlackRock's iShares ETF portfolio management systems.
James Marshall Berry
Wine Industry
Founder of Wine and the Web, specializing in technology for the wine industry since 2007. Has worked with wineries across Sonoma and beyond on digital strategy, commerce, and operations.
Start with a Sunset Audit — a structured review of your current stack: what it costs, where it breaks, and whether owning the right system would be materially better.
The audit is yours regardless of what you decide. No pitch pressure — just an honest picture of where you stand.